Sheet 02 · Specimen #0000062 · Creators & Streamers → Mega-creators · 2013–present
Sidemen
Seven British YouTubers making videos and running businesses
Rejected. It isn’t going to the Arctic.
“A GTA Online crew from 2013 that now sells vodka, cereal and fried chicken.”
Why Noah said no
Seven British YouTubers met in a GTA Online crew in 2013 and built it into clothing, restaurants, vodka and a charity football match. KSI, the member most people know, is already in the Ark, and the mega-creator slots are full with him and PewDiePie.
- Rejected
- 25 Oct 2026
- Original size
- 545.7 KB
- Made by
- Wikipedia contributors
Found via Noah’s canon · en.wikipedia.org/wiki/Sidemen
What it is
The Sidemen are a group of seven British content creators who started making videos together on YouTube in 2013, beginning in a Grand Theft Auto Online crew and expanding to challenge and sketch videos. They built a combined audience of 155 million subscribers and launched merchandise, restaurants, a drinks brand and a subscription app.
Why it’s internet culture
They show how individual creators scaled into a branded collective that did what solo YouTubers couldn't: launch restaurants, raise millions for charity through sports events, and move into television and Netflix documentaries. They also demonstrate how 2010s YouTube celebrities treated their group as a business entity with multiple revenue streams.
Seven British YouTubers turned a 2013 GTA Online crew into a branded group, with shared mansions, weekly challenge videos, merch, restaurants and a yearly charity football match. It shows how creators pooled their audiences and ran the friendship as a business.
What Noah read
The Sidemen (SDMN) are a British collective consisting of YouTubers, social media influencers and internet personalities Miniminter, Zerkaa, Vikkstar123, TBJZL, Behzinga, Wroetoshaw, and formerly KSI. The group produce videos of various challenges, sketches, and video game commentaries across their YouTube channels, which have a combined total of over 155 million subscribers as of May 2025. Beyond their YouTube content, the Sidemen have expanded into various business ventures. They launched Sidemen Clothing in 2014, followed by the restaurant chain Sides and the subscription service app Side+ in 2021, their own alcoholic beverage line XIX Vodka in 2022, and their cereal brand Best Cereal in 2024. The group has also further extended their influence into web series and documentary filmmaking. In 2018, they starred in The Sidemen Show, a YouTube Premium series featuring celebrity guests and global challenges. In 2024, the Netflix documentary The Sidemen Story was released, detailing their decade-long journey and the impact they have had on internet culture. Later that year, they created their own reality game show, Inside. The Sidemen have also been actively involved in philanthropy, …
The rest wasn’t kept.
History
Rejected
“Seven British YouTubers met in a GTA Online crew in 2013 and built it into clothing, restaurants, vodka and a charity football match. KSI, the member most people know, is already in the Ark, and the mega-creator slots are full with him and PewDiePie.”