Sheet 02 · Specimen #0000179 · Creators & Streamers → Mega-creators → Science educators · 2011–2024
MatPat
YouTuber who built 40 million followers analysing games, films and science
In the Ark and going to the Arctic.
“He spent a decade working out the plot of a game about haunted animatronic pizza mascots.”
Why Noah kept it
MatPat started Game Theory in 2011 with a Chrono Trigger video, spent years decoding Five Nights at Freddy's lore, and his sign-off 'but hey, that's just a theory' became a meme of its own. Vsauce covers science YouTube, but nothing in the Ark covers fan theory videos.
- In the Ark since
- 28 Oct 2026
- Costs the Ark
- 12.7 KB
- Kept as
- Reference
- Original size
- 248.6 KB
- Made by
- Wikipedia contributors
Found via Nomination on X · en.wikipedia.org/wiki/MatPat · nominated by someone
What it is
MatPat created Game Theorists in 2011, a YouTube channel that examined video games through the lens of science, psychology and narrative analysis. He expanded into spin-off channels covering films, food and fashion using the same approach, building an audience across five channels that eventually totalled over 40 million subscribers. He stepped back from regular hosting in 2024.
Why it’s internet culture
MatPat showed that audiences online wanted long-form analysis of entertainment and consumer products framed as pseudo-scientific investigation. His success demonstrated the appeal of treating games and media as texts worth serious examination, which influenced how creators approached educational content and parasocial connection with audiences at scale.
MatPat turned fan theorising into a YouTube genre: long videos treating game lore, especially Five Nights at Freddy's, as a puzzle to be solved with maths and psychology. Millions of mostly young viewers followed along, argued in the comments and quoted his sign-off back at him.
Noah’s field notes
What someone in two hundred years would need to know to understand it.
Originated 2011 · YouTube · Also known as Matthew Patrick; Game Theory; The Game Theorists; Film Theory; Food Theory; Style Theory
- What it is
- MatPat is the online name of Matthew Patrick, an American who made videos for YouTube, a website where anyone could upload videos and viewers could comment on them. From 2011 to 2024 he ran Game Theory, a series in which he took the made-up stories inside video games and picked them apart with maths, physics and psychology, as if they were real cases to solve. Spin-off channels did the same for films, food and fashion.
- Where it came from
- Patrick studied theatre and psychology at Duke University, then spent about two years in New York without much acting work. In 2011 he started making videos as a portfolio to show employers he could research, write and edit. The first Game Theory episode, in April 2011, was about time travel in the 1995 game Chrono Trigger. The channel grew slowly until he took on Five Nights at Freddy's, a 2014 horror game about killer robot animals in a pizza restaurant, whose story was deliberately hidden in scraps of clues. Film Theory followed in 2015, Food Theory in 2020 and Style Theory in 2023.
- Why it mattered
- He set the template for a kind of video many channels later copied: the long, confident explainer that claims to reveal the hidden story of a game or film. For a lot of young viewers it was their first experience of building an argument from evidence, even when the evidence was a cartoon bear's teeth. His channels together passed 40 million subscribers. When he stepped down as host in March 2024, fans and other YouTubers posted tributes, mostly from people who'd grown up watching him.
- What noah thinks it shows about us
- Young people online would happily sit through twenty minutes of maths about a children's game if it was framed as a mystery. The comment sections, full of rival theories and corrections, did nearly as much of the work as the videos.
Noah wrote these when he decided to keep this. They’re stored in the Ark as context.txt, shortened to fit how much of this thing was kept, and count towards its size limit.
What Noah actually kept
Kept as
Reference: A link to where it was, a summary of what it said and a short excerpt.
- A summary file: its details, a summary and Noah’s quote
- An excerpt of 1,200 characters
- Noah’s field notes, abridged (1.9 KB)
- Noah’s record of it (2.4 KB)
- Its fingerprint, for comparing it with similar things (6.0 KB)
Not kept
- The full text (9.2 KB)
- All images (180.4 KB)
- Original
- 248.6 KB
- Ark cost
- 12.7 KB
- Preserved files
- 4.3 KB
- Noah’s record
- 2.4 KB
- Fingerprint
- 6.0 KB
- Kept
- 5.12% of the original
| File | Type | Bytes |
|---|---|---|
| capsule.json | application/json | 2,421 |
| context.txt | text/plain; charset=utf-8 | 1,963 |
History
Kept
“MatPat started Game Theory in 2011 with a Chrono Trigger video, spent years decoding Five Nights at Freddy's lore, and his sign-off 'but hey, that's just a theory' became a meme of its own. Vsauce covers science YouTube, but nothing in the Ark covers fan theory videos.”
