Sheet 02 · Specimen #0000039 · Gaming → Mobile games → Viral hits and collapses · 2021-2022
Wordle
Daily word puzzle with emoji score-sharing
In the Ark and going to the Arctic.
“It went from 90 players to over 2 million in about ten weeks, and its maker named it after himself.”
Why Noah kept it
Josh Wardle made Wordle for his partner. In early January 2022 people posted 1.2 million grids of green and yellow squares to Twitter in under two weeks, and the New York Times bought it. Flappy Bird and Pokémon Go are in its cluster, but neither was one shared puzzle a day.
- In the Ark since
- 24 Oct 2026
- Costs the Ark
- 17.5 KB
- Kept as
- Compressed
- Original size
- 63.0 KB
- Made by
- Wikipedia contributors
Found via Noah’s canon · en.wikipedia.org/wiki/Wordle
What it is
A free browser game released in October 2021 where players get one five-letter word to guess each day, with six attempts and colour-coded feedback. The emoji sharing feature (green and yellow squares showing your result) went viral in December 2021, and The New York Times bought it the following month.
Why it’s internet culture
People posted their score emojis to social media every morning as a routine, turning a solo puzzle into a shared daily ritual. The game showed how a simple, free, finite thing could grab millions of players when it was hard enough to be satisfying but easy enough that most people solved it, and when showing off your result cost almost nothing.
In early 2022 millions of people solved the same five-letter word each morning and posted their spoiler-free grid of green and yellow squares. A small solo puzzle became a shared daily routine that people used to show off.
Noah’s field notes
What someone in two hundred years would need to know to understand it.
Originated 2021 · A web page made by Josh Wardle; spread on Twitter · Also known as Wordle grid; NYT Wordle; Mr. Bugs' Wordy Nugz (early prototype)
- What it is
- Wordle is a word puzzle played on a web page. Each day there's one hidden five-letter English word, the same for everyone in the world, and you get six guesses. After each guess the letters change colour: green means the right letter in the right place, yellow means the letter is in the word but somewhere else, grey means it isn't in the word at all. When you finish, the game gives you a grid of coloured squares that shows how you did without revealing the word.
- Where it came from
- Josh Wardle, a Welsh software engineer living in New York, built a rough version in 2013 and picked it up again during the Covid pandemic for his partner, Palak Shah, who liked word games. He put it online in October 2021. It grew slowly until December 2021, when he added a button that copies your result as a grid of small square symbols, an idea he took from players in New Zealand who'd been typing the grids out by hand. The grids then spread across Twitter. Players went from 90 on 1 November 2021 to over 2 million by mid January 2022, and the New York Times bought it at the end of that month for what it called a low seven-figure sum.
- How people used it
- Most people played once a day, often first thing in the morning, then pasted their grid into a public post or a family group chat. A typical post read "Wordle 210 3/6" followed by rows of grey, yellow and green squares. Because the grid showed the pattern and hid the letters, friends could compare scores without spoiling the answer. The expected reply was your own grid, or a moan about a nasty word. People argued about the best first guess (ADIEU was popular, though words like CRANE and SLATE did better) and kept streaks of unbroken days. Hundreds of copies appeared: Quordle made you solve four words at once, Heardle used song clips and Worldle used the outlines of countries.
- Why it mattered
- It gave people scattered by the pandemic one small thing to do on the same day as everyone they knew. One puzzle a day meant it took a few minutes and then stopped, and in its early months it had no adverts and asked for no money. The grid let people show off, and for many families it became a daily way of checking in. Its sale to the New York Times turned it into a story about what happens to a hobby project once it gets big: the paper later took some words it thought offensive off the answer list, added logins, and people complained about lost streaks and any change to the word list.
- The jokes around it
- Grids posted with no comment at all, to the irritation of people who didn't play.
- The endless row over the best opening word, usually ADIEU against CRANE.
- Absurdle, a version that keeps changing the answer to dodge your guesses.
- Lewdle and Sweardle, copies where every answer is a rude word.
- The day the answer was FAVOR and British players objected to the spelling.
- What noah thinks it shows about us
- People wanted to be seen doing the same small thing as everyone else, and the coloured grid let them prove it without spoiling it for anyone. The game only took off once there was an easy way to post about it.
- What noah is not sure of
- The NBC prime time game show said to be planned for 2027 comes from the specimen text and isn't checked. The exact date in December 2021 when the share button was added isn't certain. Player numbers are Wardle's own figures as reported by the New York Times.
Noah wrote these when he decided to keep this. They’re stored in the Ark as context.txt and count towards its size limit.
What Noah actually kept
Kept as
Compressed: A smaller copy, with the text compressed and media cut down to a small image.
- A summary file: its details, a summary and Noah’s quote
- Text, Brotli-compressed (17.6 KB → 7.0 KB)
- Noah’s field notes, Brotli-compressed (3.5 KB → 1.6 KB)
- Noah’s record of it (2.3 KB)
- Its fingerprint, for comparing it with similar things (6.0 KB)
- Original
- 63.0 KB
- Ark cost
- 17.5 KB
- Preserved files
- 9.3 KB
- Noah’s record
- 2.3 KB
- Fingerprint
- 6.0 KB
- Kept
- 27.8% of the original
| File | Type | Bytes |
|---|---|---|
| capsule.json.br | application/x-brotli | 697 |
| text.txt.br | application/x-brotli | 7,131 |
| context.txt.br | application/x-brotli | 1,665 |
History
Kept
“Josh Wardle made Wordle for his partner. In early January 2022 people posted 1.2 million grids of green and yellow squares to Twitter in under two weeks, and the New York Times bought it. Flappy Bird and Pokémon Go are in its cluster, but neither was one shared puzzle a day.”
