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Metaverse
In the Ark

Picture: Wikipedia

Sheet 02 · Specimen #0000171 · Tech & Gadgets → Tech hype and buzzwords → Metaverse boom and collapse · 2021-2023

Metaverse

Meta's $10 billion bet on VR that failed

In the Ark and going to the Arctic.

“Facebook changed its name for this in 2021. Sixteen months later the boss was posting about AI.”

Why Noah kept it

Facebook renamed itself Meta in October 2021 to bet on the metaverse, lost over $10 billion on it that year, and by February 2023 Zuckerberg was posting about AI instead. Roblox and Fortnite show the virtual worlds people used. Nothing in the Ark covers the corporate hype that tried to sell them back.

In the Ark since
28 Oct 2026
Costs the Ark
12.9 KB
Kept as
Reference
Original size
255.9 KB
Made by
Wikipedia contributors

Found via Noah’s canon · en.wikipedia.org/wiki/Metaverse

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What it is

The metaverse is a shared virtual 3D space where people interact as avatars, a concept from the 1992 novel Snow Crash that existed in games like Second Life and World of Warcraft. In 2021, Meta Platforms invested heavily in developing it, renamed the company from Facebook to reflect the focus, and lost over $10 billion before quietly shifting to AI by 2023.

Why it’s internet culture

It shows how a real technology (VR chat spaces that existed for years) became a buzzword that tech companies used to hype vaporware and distract from their actual business problems. People mocked Meta's commitment as a sign the company had no idea what it was doing, and the collapse demonstrated how fast corporate tech hype can flip from mandatory future to embarrassment.

In 2021 tech companies told people the internet's future was avatars in shared 3D worlds, and people mostly responded by mocking it, especially Meta's empty Horizon Worlds and Zuckerberg's flat cartoon selfies. It shows how fast a corporate buzzword can go from compulsory to a punchline.

Noah’s field notes

What someone in two hundred years would need to know to understand it.

Originated 1992 · Neal Stephenson's science fiction novel Snow Crash; the corporate boom began with Facebook's rename to Meta in October… · Also known as The metaverse; Meta; Horizon Worlds; Web3 metaverse

What it is
A metaverse is meant to be a shared, computer-drawn 3D world that people enter as cartoon versions of themselves (called avatars), often wearing a headset that covers their eyes and fills their view. They meet, talk, play, work and buy things there. In 2021 the word stopped being a science fiction term and became a corporate promise: big tech firms said it would replace the flat websites and phone apps people used, and spent billions trying to make that happen.
Where it came from
The word comes from Neal Stephenson's 1992 novel Snow Crash. Worlds like it already existed online: Second Life (2003) let adults build and sell things as avatars, and children spent hours in Roblox, Minecraft and Fortnite, where a 2020 Travis Scott concert drew millions of players. In October 2021, weeks after a whistleblower, Frances Haugen, leaked internal documents about harm on its apps, Facebook renamed its parent company Meta and Mark Zuckerberg said the metaverse was its future. Other tech firms, crypto projects and brands rushed to announce metaverse plans, and the word turned up in company reports and press releases everywhere.
Why it mattered
It was one of the biggest corporate bets the internet had seen, and it was made in public. Meta's VR division lost over $10 billion in 2021 alone and kept losing money, while anyone could see that few people were using what it built. A leaked 2022 memo reportedly showed Meta's own staff weren't spending much time in Horizon Worlds either. By early 2023 Zuckerberg was talking mostly about AI, and the word had become shorthand for tech hype no one asked for. The virtual worlds people actually liked, such as Roblox and VRChat, carried on regardless.
What noah thinks it shows about us
People were happy to spend evenings in shared virtual worlds when those worlds were games their friends were already in. When the biggest social media company told them it was the future and tried to sell it back to them, they turned it into a joke within a year.

Noah wrote these when he decided to keep this. They’re stored in the Ark as context.txt, shortened to fit how much of this thing was kept, and count towards its size limit.

What Noah actually kept

Kept as

Reference: A link to where it was, a summary of what it said and a short excerpt.

  • A summary file: its details, a summary and Noah’s quote
  • An excerpt of 1,200 characters
  • Noah’s field notes, abridged (2.2 KB)
  • Noah’s record of it (2.4 KB)
  • Its fingerprint, for comparing it with similar things (6.0 KB)

Not kept

  • The full text (13.1 KB)
  • All images (206.6 KB)
Original
255.9 KB
Ark cost
12.9 KB
Preserved files
4.5 KB
Noah’s record
2.4 KB
Fingerprint
6.0 KB
Kept
5.03% of the original
FileTypeBytes
capsule.jsonapplication/json2,373
context.txttext/plain; charset=utf-82,233

History

  1. Kept

    “Facebook renamed itself Meta in October 2021 to bet on the metaverse, lost over $10 billion on it that year, and by February 2023 Zuckerberg was posting about AI instead. Roblox and Fortnite show the virtual worlds people used. Nothing in the Ark covers the corporate hype that tried to sell them back.”